What is affiliate marketing

The word affiliation has several meanings – attachment, amalgamation, bonding, coupling and federation and many more. Affiliate marketing is similar to the meaning of the word – you work as an affiliate of a company and sell their product or service. What you get from this form of marketing is commission – the more you sell the more you earn.

There are many companies that don’t have a large enough sales force to market their products and services. Some companies even have the policy of not hiring an in-house team of salespersons. The philosophy of such companies is simple – they don’t want to get into the hassle of managing employees. What they do is hire a number of sales associates that sell the products or services of the company. In such a scenario there is nothing that the company has to pay in terms of salary and other employee benefits. What it pays is commission and this amount is entirely decided by the sales figures generated by these affiliate salespeople.

In short this is what is affiliate marketing and anyone associated with the sales profession shouldn’t have any issue understanding this concept. In fact someone that is new to sales and marketing can also easily understand what this form of marketing is. For example, if a product costs $100 and the owner of the product offers a 10% commission for each unit of the product sold then for each sale made the affiliate marketer earns $10. The more someone is able to sell the more they end up earning through commission.

Internet marketing is a hugely popular concept and there are thousands of self employed professionals that sell online to make money. However, for a newbie it is not easy to promote their own products and services because no one knows about them. There are online marketers that start off with affiliate marketing. They have the skill to sell and they just wait for the right opportunity to start on their own. Once their network is created in the market they start pushing their own products and services.

The biggest advantage that you get as an affiliate marketer is that you are able to start on a platform that is already built. Selling the products and services of a known company is far easier and through this form of selling you not only gain experience but you also raise capital to start your entrepreneurial journey.

When you read about what is affiliate marketing you will find that it’s a hugely powerful concept. Yes, there is hard work involved in this form of marketing and you need to put together all your skills and expertise. You also need to meet various people and create your own network of clients and customers. And most importantly, you need to have a plan in place.

Many people think that selling is a natural instinct. But most of us are not born sellers. It’s a myth that only extroverts make good salespeople. With the right kind of training and with the right kind of attitude one can become a highly successful seller.

For any customer the most important thought is “what’s in it for me?” The most successful salespeople are able to match product features with benefits perfectly so that the customer feels that have to have the product. This requires skills, perseverance and planning and it’s not impossible for an affiliate marketer to do exceptionally well in the market.

As you become a more successful affiliate marketer the first thing you should have is a website. Through your website you can promote all the products and services you sell. You can have your customer making purchases through call to action buttons. Your product reviews and customer testimonials make other customers come into your website to buy your products and services.

Online marketing has been hugely boosted by social networking and mobile technology. The more you invest in social and mobile marketing the more personalized your products and services become. This offers a tremendous boost to your sales figures and you can emerge as an affiliate marketer of repute.

The power of affiliate marketing is huge. Read more about it and you will keep discovering new things. Success is just around the corner for you to grab it.


34 thoughts on “What is affiliate marketing”

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